Sarah Chen
Senior Growth Marketing Manager at TechFlow
Sarah Chen
Senior Growth Marketing Manager at TechFlow
About
Growth marketer with 8+ years driving user acquisition for fast-scaling tech companies. I specialize in turning data insights into campaigns that move metrics and tell compelling brand stories. Currently obsessed with PLG strategies, first-party data activation, and finding the perfect balance between performance and brand marketing. Always open to connecting with fellow growth enthusiasts and innovative founders.
Work Experience
2021 — Now
Senior Growth Marketing Manager at TechFlow
San Francisco, CA
Leading multi-channel acquisition strategies that increased user acquisition by 340% and reduced CAC by 28%. Managing a $2M annual marketing budget across paid social, content, and partnership channels.
2021 — Now
Senior Growth Marketing Manager at TechFlow
San Francisco, CA
Leading multi-channel acquisition strategies that increased user acquisition by 340% and reduced CAC by 28%. Managing a $2M annual marketing budget across paid social, content, and partnership channels.
2019 — 2021
Marketing Manager at Streamline Solutions
Austin, TX
Developed and executed integrated marketing campaigns for B2B SaaS platform. Launched successful product marketing initiatives that drove 150% increase in qualified leads and 45% improvement in conversion rates.
2019 — 2021
Marketing Manager at Streamline Solutions
Austin, TX
Developed and executed integrated marketing campaigns for B2B SaaS platform. Launched successful product marketing initiatives that drove 150% increase in qualified leads and 45% improvement in conversion rates.
2017 — 2019
Digital Marketing Specialist at CreativeHub Agency
New York, NY
Managed social media and content marketing for 15+ client accounts across e-commerce, fintech, and healthcare verticals. Created data-driven campaigns that consistently exceeded performance benchmarks.
2017 — 2019
Digital Marketing Specialist at CreativeHub Agency
New York, NY
Managed social media and content marketing for 15+ client accounts across e-commerce, fintech, and healthcare verticals. Created data-driven campaigns that consistently exceeded performance benchmarks.
2015 — 2017
Marketing Coordinator at BrandVision Inc.
Chicago, IL
Supported marketing operations including campaign execution, event planning, and content creation. Assisted in launching 25+ successful product campaigns with average ROI of 280%.
2015 — 2017
Marketing Coordinator at BrandVision Inc.
Chicago, IL
Supported marketing operations including campaign execution, event planning, and content creation. Assisted in launching 25+ successful product campaigns with average ROI of 280%.
Side Projects
2022 — Present
Marketing Mentor Network
Co-founded community platform connecting experienced marketers with newcomers. Grown to 3,500+ members across 40 countries with monthly mentorship matching program.
2022 — Present
Marketing Mentor Network
Co-founded community platform connecting experienced marketers with newcomers. Grown to 3,500+ members across 40 countries with monthly mentorship matching program.
2020 — 2023
The Growth Newsletter
Weekly newsletter sharing actionable marketing insights and case studies. Built subscriber base of 12,000+ marketing professionals with 45% average open rate.
2020 — 2023
The Growth Newsletter
Weekly newsletter sharing actionable marketing insights and case studies. Built subscriber base of 12,000+ marketing professionals with 45% average open rate.
2019 — 2021
Local Business Boost
Pro-bono marketing consultancy helping small businesses in Austin develop digital presence. Supported 25+ local businesses during COVID-19 transition to online sales.
2019 — 2021
Local Business Boost
Pro-bono marketing consultancy helping small businesses in Austin develop digital presence. Supported 25+ local businesses during COVID-19 transition to online sales.
Awards
2023
Marketing Excellence Award, TechFlow
2023
Marketing Excellence Award, TechFlow
2022
40 Under 40 Marketing Leaders
2022
40 Under 40 Marketing Leaders
2021
Best Integrated Campaign
2021
Best Integrated Campaign
2020
Rising Star Award
2020
Rising Star Award
Certifications
2023
Google Analytics 4 Certified
2023
Google Analytics 4 Certified
2022
Facebook Blueprint Advanced Certification
2022
Facebook Blueprint Advanced Certification
2021
HubSpot Content Marketing Certification
2021
HubSpot Content Marketing Certification
2020
Salesforce Marketing Cloud Specialist
2020
Salesforce Marketing Cloud Specialist
2019
Google Ads Certified Professional
2019
Google Ads Certified Professional
Education
2011 — 2015
Bachelor of Business Administration, Marketing
University of Illinois at Urbana-Champaign, Champaign, IL
Magna Cum Laude graduate with focus on digital marketing and consumer behavior. President of Marketing Club, led team to national case competition victory.
2011 — 2015
Bachelor of Business Administration, Marketing
University of Illinois at Urbana-Champaign, Champaign, IL
Magna Cum Laude graduate with focus on digital marketing and consumer behavior. President of Marketing Club, led team to national case competition victory.